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that is on the market for sale, and potential buyers have only to
drive up to the curb, tune their radios into the 1600 AM band, and
calmly listen to a message from the house-a talking house! An eye-catching
sign out on the lawn in front of the house advises the shoppers
to tune into any frequency between 560 and 1700 AM (the little sign
will tell which frequency). Pat usually has his machines set on
1600 AM.
Pat
Voepel started placing this fairly new technology about 5 weeks
ago, he said, "because I talked to others using this device,
and it got me excited. It is a good marketing tool, and I believe
I'm the first one to use it in Paso Robles." What is so great
about this latest modern wonder is that it provides a much-needed
convenience to both the buyer and the seller.
"It
allows the agent to sell smarter by pre-qualifying prospects that
are really in the market for a specific house", promoter Mike
Miller states. At the same time it reduces time and frustration
for the buyer who can simply drive up to any house with the "Talking
House" sign, and get all the information without additional
phoning, writing down phone numbers and agent names, and all the
fuss and bother of the past. Several houses in Paso Robles today
have these talking machines that can broadcast sound as far away
as 300 feet. The latest design transmitter has a 95 percent satisfaction
rating from Real Estate Agents who have used them at least 3 months.
Mike
Miller is the president of ActRadio, and the owner of the Talking
House transmitter. "The Talking House concept is unmatched
as a listing and selling tool," he said. "With the commission
earned from just a single home dozens of Talking House packages,
and each one of those will broadcast messages about their listings
for years to come".
This,
of course, makes everyone happy: the seller for a house that is
much more memorable and sells much faster, and the prospective buyer
for get-ting information much more quickly and conveniently. It's
a Win-Win situation. ActRadio is the only company to offer this
product.
In
a little trip around town to see some nice real estate, a hands-on
and close encounter with this new device was a real eye-opener.
The black VCR-like object weighs only 4 pounds, and the Talking
House transmitter is plugged into a standard wall socket. The agent
records a message of up to five-minutes, and can use some real imagination
in having the house talk about itself as if it were a living entity:
"Hi, I'm only 5 years old, and I feel fresh and vigorous. I
have a lot to offer you, and I think you will be delighted with
my outer as well as my inner design." Like a body-builder bragging
about his biceps and triceps, a house can brag about itself. The
possibilities are virtually limitless.
Usually,
the up-to five-minute message will answer certain routine-type questions
such as how many bedrooms or bath-rooms the house has. Also such
vital statistics as square footage, size of the master bath, how
big is the lot, especially the back yard. It might also tell if
there is a fireplace or if there are hardwood floors. And of course,
it should cover the question, "What's the price?"
Messages are recorded on a computer chip making the broadcast clear
and static free. It's like recording a message on an answering machine.
Just press a switch: Presto! Talk into the microphone. There are
no moving parts to wear out, and the device can be used over and
over again, setting it up at the next house that comes on the market.
The initial cost, Pat related, is about
$625, which is about the amount an agent might spend on a full-page
ad in a metropolitan area newspaper. It is a sound and cost-effective
instrument.
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