Paso Robles Gazette June 4, 2002

Local Real Estate Agent goes high tech in Paso Robles with "Talking House"
By Dan Richards - Special to the Gazette

Standing there at the curb 24 hours-a-day, seven days-a-week is an electronic salesperson selling real estate while the "real" agent is shopping, having lunch, or home in bed sleeping. It's called "Talking House", and it is the latest innovation that's a real hot item now used by competitive agents all across America.

Pat Voepel of Paso Robles, a top producer at Century 21 Homes & Land. has already brought this latest radio transmitter that looks just like a small VCR into the area, and is the first real estate agent to do so.

The technology is simply fascinating a little unit is left right in the house

that is on the market for sale, and potential buyers have only to drive up to the curb, tune their radios into the 1600 AM band, and calmly listen to a message from the house-a talking house! An eye-catching sign out on the lawn in front of the house advises the shoppers to tune into any frequency between 560 and 1700 AM (the little sign will tell which frequency). Pat usually has his machines set on 1600 AM.

Pat Voepel started placing this fairly new technology about 5 weeks ago, he said, "because I talked to others using this device, and it got me excited. It is a good marketing tool, and I believe I'm the first one to use it in Paso Robles." What is so great about this latest modern wonder is that it provides a much-needed convenience to both the buyer and the seller.

"It allows the agent to sell smarter by pre-qualifying prospects that are really in the market for a specific house", promoter Mike Miller states. At the same time it reduces time and frustration for the buyer who can simply drive up to any house with the "Talking House" sign, and get all the information without additional phoning, writing down phone numbers and agent names, and all the fuss and bother of the past. Several houses in Paso Robles today have these talking machines that can broadcast sound as far away as 300 feet. The latest design transmitter has a 95 percent satisfaction rating from Real Estate Agents who have used them at least 3 months.

Mike Miller is the president of ActRadio, and the owner of the Talking House transmitter. "The Talking House concept is unmatched as a listing and selling tool," he said. "With the commission earned from just a single home dozens of Talking House packages, and each one of those will broadcast messages about their listings for years to come".

This, of course, makes everyone happy: the seller for a house that is much more memorable and sells much faster, and the prospective buyer for get-ting information much more quickly and conveniently. It's a Win-Win situation. ActRadio is the only company to offer this product.

In a little trip around town to see some nice real estate, a hands-on and close encounter with this new device was a real eye-opener. The black VCR-like object weighs only 4 pounds, and the Talking House transmitter is plugged into a standard wall socket. The agent records a message of up to five-minutes, and can use some real imagination in having the house talk about itself as if it were a living entity: "Hi, I'm only 5 years old, and I feel fresh and vigorous. I have a lot to offer you, and I think you will be delighted with my outer as well as my inner design." Like a body-builder bragging about his biceps and triceps, a house can brag about itself. The possibilities are virtually limitless.

Usually, the up-to five-minute message will answer certain routine-type questions such as how many bedrooms or bath-rooms the house has. Also such vital statistics as square footage, size of the master bath, how big is the lot, especially the back yard. It might also tell if there is a fireplace or if there are hardwood floors. And of course, it should cover the question, "What's the price?"

Messages are recorded on a computer chip making the broadcast clear and static free. It's like recording a message on an answering machine. Just press a switch: Presto! Talk into the microphone. There are no moving parts to wear out, and the device can be used over and over again, setting it up at the next house that comes on the market. The initial cost, Pat related, is about
$625, which is about the amount an agent might spend on a full-page ad in a metropolitan area newspaper. It is a sound and cost-effective instrument.

Mr. Voepel worked for 28 years in the Mortgage business where he did very well for himself, but about 4 years ago he wanted to move in new directions, and is now selling for Century 21. "The transaction was nearly perfect with my knowledge of mortgage lending,"

he said, every month he sends out 600 mailers and the coming one will be all about "Talking House". Pat is a person who spreads enthusiasm and excitement, yet he is a very deliberate and deeply knowledgeable man about the industry he serves. He was top producer at Century 21 last month. He likes the idea that the new technology induces people to stop and listen, even non-buyers.

You can contact Pat Voepel at :(805) 238-1010 Toll free at: (800)676-1521 or E-Mail: Pat@tcsn.net

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