Who said that?
Cutting edge technology for the Lake Tahoe area

An innovation in digital radio technology is simplifying the oftentimes arduous process of home shopping. Rather than jotting down numbers of agents listed on a "home for sale" sign, area shoppers who drive by a home with a "Talking House" sign can simply tune in their radio to a designated AM frequency for a detailed report on the home all without leaving their car.

Local Real Estate Agent Coldwell Banker-McKinney has recently debuted several Talking Houses in the South Lake Tahoe area. Homes with a Talking House sign have a radio transmitter about the size of a small VCR inside the home. The transmitter, which recently underwent its most significant redesign, can broadcast a personalized message five minutes in length to a distance of up to 300 feet from the-home. Utilizing cutting-edge digital technology, the dramatically improved transmitter receives a 95 percent satisfaction rating from Real Estate Agents who have used the units for at least three months.

"The Talking House radio transmitter is a powerful and effective real estate tool because it simplifies the process for all parties involved - the agent, the seller and the buyer," said Chuck Day. "For listing agents and their sellers, a house that talks is much more memorable and stands out amid the clutter of homes on the market. The radio report qualifies buyers by providing them with enough detail for them to decide if they'd like to tour the home.

The results is that an agent enjoys an increase in the number of calls from qualified buyers. In addition, hearing a description of the home's hidden features may change the mind of a shopper who didn't find the exterior particularly appealing." House hunters the added convenience of knowing immediately if a house will meet their specifications. They can learn everything they need to know from the comfort of their car without having to search for a flyer that's usually run out or only contains a sketch description at best.

The Talking House transmitter is an affordable marketing tool that often costs less than classified advertisement and is reusable for future listings. The FCC-approved transmitter, which simply plugs into a standard wall outlet, can broadcast round-the-clock to any car that tunes in. Because the transmitter uses a computer chip, the message heard over the radio is crisp and static-free. No special license is required and it will not interfere with television or any other radio reception. Transmitters use any frequency between 560 and 1700 on the AM dial, and thus, two homes side-by-side could use a transmitter without interfering with each other's broadcast.

The Talking House brand is presented by ActRadio, which is based in Fond du Lac, Wis. For details, call (800) 444-8255 or visit www.talkinghouse.com.

back