Sample Listing Presentation 6
(Intended to give you ideas for your own, personalized presentations)
 
        Mr. homeowner, I'm sure that you're aware that my firm is not the largest in town but the size of the firm is not the important determining factor in choosing a Real Estate Agent.  Reputation is very important of course, and the percentage of listings that are sold within 60 days is extremely important.  With a very large firm your home may be just one of many that can get lost in the crowd and not get the attention that it deserves. 
        With my firm every listing is very important to us and I can give it special attention.  For example, we feel that every listing deserves the latest and most powerful real estate selling technique ever to hit the real estate business.  It's called the Talking House. 
        The Talking House allows a prospect to pull up in front of your house, tune his car radio to the frequency shown on the sign and your house will talk to him and tell him everything about itself.  All a yard sign does is say "this house is for sale" and this is the Real Estate Agent to call to see it.  It does nothing to motivate a prospect to call, it can't describe any of you home's  desirable features. 
        Many prospects will drive on by rather than go through the tedious process of writing down the Real Estate Agent's name, phone number and address of the property and going to a phone for information. 
        Almost every prospect will stop at a Talking House, if only out of shear human curiosity.  And many times they'll find, for example, "that house has 2,300 square feet of living area, it doesn't look that big.  It has a remodeled kitchen, a fireplace, two full baths and a patio deck in the rear.  We'd better take a look at that". 
        That's why a Talking House gets more calls for appointments than a yard sign alone gets calls for information.  If you list with my firm we'll make your home a Talking House at no extra charge and give your home the benefit of Hi Tech real estate marketing.