Sample Listing Presentation 8
(Intended to give you ideas for your own, personalized presentations)
 
        Mr. Seller, there are an awful lot of homes for sale in our Multiple Listing Service.  It's my job to make sure your home doesn't get lost in that crowd. 
        Let me ask you -- the last time you were looking for a home, did you go driving around neighborhoods you might like to live in?  Sure, everyone does. 
        Did you see 50 -- even 75 or more yard signs saying "house for sale?"  That's typical.  It's a crowded market. 
        But you didn't write down 75 phone numbers, did you??  No, maybe 10-15?  That's what most people tell do. 
        Now, when you got home, did you call all 15 of those phone numbers?  No -- no one ever does.  It's hard at that point to remember which house is which!  I bet you called two, maybe three numbers.  Does that sound about right?  That's typical.  But that's also the Problem. 
        You saw 75 homes for sale.  And you called for information on 3.  Are those the kind of odds you want for this great home?  3 out of 75?  Because that's not good enough for me. 
        Luckily, I've found a way for every prospect who drives by to learn all about your home.  Instantly.  And it's irresistible! 
        Let me ask you -- if you had stopped by one of those 72 houses that you never called on, and had seen a yard sign that said "tune your car radio to 1610 for information" -- would you have reached your hand out and "tuned in?"  Of course you would have.  Everyone looking for a home finds that irresistible.  And that's the kind of exposure I want to give your home.  It's called Talking House. 
        With Talking House, I'll get to tell them about your ______, _______, & _______, right while they're out front and interested.  I don't want a single buyer to get away without knowing about your _______.  That would be a real shame.  The perfect buyer might get away. 
        Now, Talking House is an amazing service that will really showcase your home.  But I don't charge anything extra for it.  And this is in addition to all the other services you expect.  I wouldn't ask you to give up anything to have Talking House -- it's an extra service I provide my listings.  I consider it my obligation to make your home stand out from that crowd of homes for sale.  Talking House does that. 
        So if you're content to have 3 prospects out of 75 hear what a wonderful home you have, anyone can give you a yard sign.  But if you want 75 out of 75 prospects to get excited about your home, let's get it "Talking" this week...