[sample prospecting letter on your letterhead]

<name>
<address> 
<City,State,Zip>

Dear <<first>>,

          I know you've been thinking about selling your home, but haven't yet made the decision. You're probably afraid -- afraid that you won't find anything else, afraid that you might not be able to sell your home for top dollar, afraid of a lot of things.

          My name is Bob Jones. I've been selling residential real estate in this area for quite some time. 
Every year I sell a number of fine homes. One of my skills is counseling clients on how to list their house for the maximum sale price in the shortest period of time.

          There are techniques that many Real Estate Agents are not very familiar with that enhance the perceived value of a home, that cause houses to sell for close to or right at listing price. They also enable the sellers to minimize the time the house is on the market.

          One of the most important of these techniques is called Talking House. It lets me showcase a 
home to every prospect that drives by. They can literally stop, "tune in" on their car radio, and hear all 
about a home right from the comfort of their car. I've got many examples of how effective this can be, but I'm not trying to list your home right now.

           What I'd like to do is offer to serve you. I'd like to spend about an hour with you, either in person or on the phone. When we meet, I'd like first to give you a little education on the techniques you should know about, regardless of who you list with. I'd like to give you some serious advice on ways you can profoundly enhance the perceived value of your home. And I'd like to give you ten questions that you should ask anyone your considering listing with.

            At the end of the hour I'll stop, and we need never talk again. You can decide to favor me with your listings, or favor me with helping you find a house, or neither of the above. But I think you're making a critical mistake if you don't get this information before you favor anyone with your business. The mistake could cost you $10,000 - $20,000 in lost selling revenue, or add months of unnecessary time on the market. Or it might cause you to lose out on the new home of your dreams.

            I think I can help you. I've been fortunate enough to help many others. I won't promise you the impossible, but I think you owe it to yourself to at least talk with me. Call me any time at 
922-1520. If I can help you, I will. If not, I'll still give you lots of ideas that can save you time and 
money.

Sincerely,


Bob Jones

P.S. If you're not yet ready to talk, send me back the enclosed card, and I'll be glad to send you a short Video-Tape I've prepared for my clients on selling your home.